When is the best time to buy an electric bike?

Electric bikes are gaining in popularity. Whether you cycle to work every day or enjoy recreational rides, an electric bike offers comfort, speed and assistance. But when is the right time to buy one without paying too much? In this blog, discover the best time to buy an e-bike, tips for smart savings and industry news.

electric bikes in town

1. Buy outside peak season

As with many seasonal products, the price of electric bikes depends on supply and demand. Spring and summer are the peak selling periods, and this is precisely when it's less advantageous to buy.

The best times to buy are :

  • Autumn (September - November): Retailers want to clear out old stock to make room for new models.
  • Winter (December - February): Low demand = more attractive prices, often with additional discounts on display models.
  • Early spring (March): Last chance to find models from the previous year before the new collection arrives in full.

2. During price drops and surpluses

According to 12Go Biking, the electric bike market is facing a surplus. During the Covid-19 pandemic, demand skyrocketed, but has since stabilized, while many stores are left with overstocked inventories.

What does this mean for you as a buyer?

  • Discounts of up to several hundred euros on new, unused bikes.
  • A wider choice of models from the previous year, which are often technically very similar to the latest versions.
  • More promotions at major chains and online stores.

3. At Upway, buy smart all year round

You can of course wait for the best time to buy an electric bike, but at Upwayyou don't have to. You can buy a refurbished electric bike for up to 60% less than a new model, every day of the year.
Want to buy a bike today? No need to wait! Discover our complete offer here.

4. Additional tips for getting the best deal


In addition to good timing, here are some other ways to buy an e-bike the smart way:

  • Compare online and in-store prices: Sometimes, online stores offer better deals, but pay attention to delivery costs and service conditions.
  • Opt for trial or showroom models: they're often rarely used and much less expensive.
  • Pay attention to promotions: Think about events like Black Friday, sales or liquidations after trade shows.
  • Considerleasing: If your employer offers it, it's a great way to use an electric bike.

Important points to consider before buying

While price is a decisive factor, there are other factors to consider:

  • Type of use: A bike for daily commuting is not the same as a bike for weekend rides.
  • Autonomy: How far do you want to travel on a single charge?
  • Motor position: Central motors often offer a more natural pedaling feel than front or rear ones.
  • Warranty and after-sales service: Check whether the store offers a good maintenance service.

Summary: When should you buy an electric bike?

The best time to buy an electric bike is often :

  • In autumn and winter, when the stores make room
  • During promotions or end-of-year offers
  • When a new collection arrives and the old models have to go
  • At Upwayall year round

By choosing the right time to buy and preparing well, you can save money and enjoy your e-bike for years to come.

Frequently asked questions 

When are electric bikes cheapest?

E-bikes are generally cheapest in autumn and winter, when stores clear out their old stock and demand is lower.

Is it wise to buy an e-bike in winter?

Yes, in winter the discounts are often greater and there's less competition. It's also easier to negotiate additional accessories or services.

How much does a good electric bike cost on average?

A quality electric bike costs between €1,500 and €3,500 on average, depending on the brand, range and type of motor.

Do you still have questions?

Contact us by email: support@upway.shop