What will be the most popular electric bike brands in 2025?
The electric bike market has grown by leaps and bounds in recent years. But which brands really dominate? By 2025, Giant, Accell, Pon and Riese & Müller will share the lion's share of the global e-bike market. This article explains how they stand out and what trends are shaping the sector.
Written by: Hanna Stevens | October 22, 2025 | Reading time: 6 minutes
More about the author: Hanna Stevens
Hanna is an avid cyclist who loves exploring new routes and sharing her experiences to inspire others to get on their bikes more often.
Key findings
- The e-bike market is set for explosive growth in 2025, with an estimated value of over 61.9 billion USD worldwide and more than 10 million bikes sold in Europe.
- The most popular brands of 2025 are Giant, Accell Group, Pon Holdings and Riese & Müller, which together dominate the market thanks to their capacity for innovation, their service and the diversity of their offer.
- Consumers are increasingly turning to established brands for their reliability, availability of spare parts and strong warranty and service networks.
What criteria did I use?
To determine which brands will be "popular" in 2025, I have used the following criteria:
- Market share and segment share (worldwide or European), where available
- Brand structure: distribution network, portfolio, capacity for innovation
- Current rankings or "top 10" for 2025
- Breadth of offer (urban, trekking, cargo, premium) and consumer assessment
According to these criteria, four companies stand out in 2025.
Top 5 electric bike brands of 2025
1. Giant e-bikes
Features of Giant electric bikes
- Market share (2025): 14 - 17% worldwide (source: Future Market Insights, Global E-Bike Report 2025)
- Strong markets: Europe and Asia
- Product range: city bikes (commuting), trekking and MTBhigh-performance models
- Innovation: lightweight frames, integrated batteries and intelligent motor control
- Availability: worldwide, with a strong distribution network via dealers and partners
What do the rankings say?
According to Global Market Insights - Top 10 E-Bike Companies 2025, Giant is one of Europe's leading companies in terms of market share and brand awareness.
In a nutshell
Giant dominates the global electric bike market thanks to its scale, broad range and proven quality. The brand appeals to both urban and sport cyclists.
2. Haibike, Lapierre, Raleigh and Sparta
What is Accell Group?
Accell is a Dutch company with several well-known brands and a strong position in the European market. It combines innovation, large-scale production and an extensive distribution network.
Key facts
- Well-known brands: Haibike, Sparta, Batavus, Lapierre, Raleigh
- Market share (2025): 11 - 14% worldwide (Future Market Insights 2025)
- Focus: mainly Europe, expanding in North America
- Segments: urban and commuter bikes, MTB and sports models, cargo and family bikes
- Innovation: Bosch central motors, integrated lighting and intelligent connectivity
What makes Accell unique
Accell caters for a wide range of cyclists: from the daily commuter to the sporty adventurer. The group combines established brands with modern technologies, offering reliability and innovation.
In a nutshell
Accell Group is the European powerhouse in the sector: quality, distribution and versatility.
3. Gazelle, Kalkhoff, Urban Arrow and Veloretti
What is Pon?
Pon Holdings is a Dutch company with several bicycle brands. In recent years, the company has focused strongly on electric mobility, and has established itself as a major player in the European market.
Key facts
- Well-known brands: Gazelle, Kalkhoff, Veloretti, Urban ArrowCervélo, Focus (and over 20 others)
- Key markets: Europe, especially the Netherlands, Germany and Belgium
- Segments : Urban and city bikes (Gazelle, Veloretti), Premium and designer bikes (Kalkhoff, Focus), Cargo and family bikesUrban Arrow)
- Distribution network: strong European network and own sales channels
- Innovation: intelligent propulsion systems, design, connectivity and sustainability
According to Global Market Insights - Top 10 E-Bike Companies 2025, Pon is one of Europe's most influential groups.
What makes Pon unique
Pon stands out for its combination of size and brand diversity, covering both urban use and the premium segment. Thanks to strategic acquisitions (such as Veloretti), Pon has established itself as a key player in the European electric bike industry.
In a nutshell
Pon dominates the European e-bike market. With brands such as Gazelle, Kalkhoff and Veloretti, it focuses on quality, design and service, exactly what the modern e-bike user is looking for.
4. Riese & Müller
What is Riese & Müller?
Riese & Müller is a German brand dedicated exclusively to top-of-the-range electric bikes, combining advanced technology with prestigious finishes.
Key facts
- Segment: premium / top of the range
- Emblematic models: Supercharger, Load, Multicharger
- Highlights: dual battery systems, fully suspended frames, innovative design
- Positioning: niche but growing fast in Europe
- Mentioned in EV Magazine - Top 10 E-Bike Companies 2025
What makes Riese & Müller unique
The brand is aimed at a discerning public, prioritizing quality, comfort and technology over price. It embodies German precision combined with a modern urban aesthetic.
In a nutshell
Riese & Müller represents premium electric bike excellence: innovative, durable and technically advanced. See also our guide to the best electric cargo bike brands 2025.
What do market data say about volume and growth?
- In Europe, according to Tesway (2025), over 10 million electric bicycles should be sold by 2025.
- According to Mordor Intelligence, the European market should reach 21.28 billion USD by 2025.
- Worldwide, the market is estimated to be worth USD 61.89 billion in 2024, rising to USD 113.64 billion in 2030.
These figures confirm the dominance of giants such as Giant, Accell and Pon, who share a significant share of a rapidly expanding market.
Conclusion
In 2025, the most popular e-bike brands are those that combine scale, innovation and diversity. Giant, Accell, Pon and Riese & Müller each have their own distinctive profile, but all remain benchmark choices.
Choosing a strong brand means relying on reliability, service and long-term value.
| Brand | Market share (2025) | Highlights |
|---|---|---|
| Giant | 14 - 17 % | Reliability, worldwide availability |
| Accell (Haibike, Sparta, etc.) | 11 - 14 % | Diversified offering |
| Pon (Gazelle, Kalkhoff, etc.) | n/a | Solid network |
| Riese & Müller | < 5 % | Innovation, design |
Read also
- Guide: Best electric bike for women
- Guide: Best electric Fatbike
- Guide: Best electric bikes under €2,000
Sources
- Future Market Insights (2025)
- Global Market Insights (2025)
- EV Magazine (2025)
- Tesway (2025)
FAQ
Which electric bike brand will have the biggest market share in 2025?
According to Future Market Insights, Giant leads the way with an estimated global share of between 14% and 17%. The brand is particularly dominant in Europe and Asia, thanks to the variety of its offering and its integrated production chain.
What will be the most popular European brands in 2025?
In Europe, Accell Group (Haibike, Lapierre, Raleigh, Sparta) and Pon Holdings (Gazelle, Kalkhoff, Urban Arrow, Veloretti) are in the lead. These two groups combine an extensive distribution network with a strong capacity for innovation.
What sets premium brands like Riese & Müller apart?
Premium brands focus on advanced technology (dual battery systems, suspension frames), high-end materials and exclusive design. They target cyclists looking for performance, comfort and quality.
How big will the electric bike market be in 2025?
The global market will reach USD 61.9 billion in 2025, with a forecast of USD 113.6 billion by 2030. In Europe, it represents 21.28 billion USD and over 10 million bicycles sold.
Which brand to choose for my application?
- Daily routes : Gazelle, Sparta or Kalkhoff (comfort and reliability)
- Sports use: Haibike or Giant (power and performance)
- Premium segment / design: Riese & Müller or Veloretti (top-of-the-range finishes)