Should You Buy an Electric Bike at Action? Our Verdict
Published on June 15, 2026 · 7-minute read
Electric bikes have established themselves as a sustainable, practical, and increasingly popular mode of transportation in Belgian cities. But a high-quality model can easily cost several thousand euros—which leads many people to look for cheaper alternatives. That’s exactly where Action comes in: the discount chain regularly offers electric bikes at prices that seem to defy all competition. But is it really a good deal, or are you likely to regret it soon? Here’s our honest analysis.
Key Points to Remember
- Action sells e-bikes at very low prices thanks to bulk purchases and low profit margins.
- These models offer acceptable value for the price for occasional use, but they have limitations in terms of battery life, weight, and durability.
- An Action e-bike is suitable for recreational cyclists or beginners, but not for heavy daily use.
Action: Much More Than Just a Knick-Knack Shop
While Action is generally known for its inexpensive household products and DIY items, the chain has significantly expanded its product range in recent years. With thousands of stores across Europe, its business model is based on a rotating product assortment, rock-bottom prices, and quality that meets basic expectations.
This is the context in which electric bikes fit. By placing large orders with specific manufacturers, Action is able to offer e-bikes at prices that are sometimes several hundred—or even several thousand—euros lower than those charged by traditional brands.
E-bike models available at Action
Like everything else in the Action catalog, electric bikes are part of a rotating selection. Among the models recently available are, in particular, the Wayscral E200 and the Carratt E-Motive. Here’s what you need to know about each of them.
The Wayscral E200
The Wayscral E200 is one of the models that can be—or used to be—found regularly in the Action lineup. Wayscral, a registered trademark of the Norauto Group, is positioned in the entry-level and mid-range segments of the bicycle market. It is a city bike designed for short rides on flat terrain.
Its main selling point is obviously its price: for a fraction of the cost of a major brand, you get a functional e-bike that takes you from point A to point B effortlessly. The pedal assist cuts off at 25 km/h, in accordance with European legislation. The bike often comes with a full set of basic equipment: LED lights, fenders, a chain guard, and a rack.
On the other hand, the battery has a low capacity: don’t expect to go more than 50 km on a single charge, especially in windy conditions or on slightly hilly terrain. Weight is also a drawback—the inexpensive materials (steel or thick aluminum frame) make the bike noticeably heavier—and the components (brakes, derailleur, motor) are entry-level: they work well under ideal conditions, but will wear out faster with heavy use.
The Carratt E-Motive
The Carratt E-Motive is another model that has appeared regularly on Action's online store. More modern and streamlined than the Wayscral, it features a battery cleverly integrated into the frame—a detail that gives it a distinctly more premium look.
On paper, its specs are impressive: a range of 80 to 120 km depending on riding mode, a 250 W rear motor, seven gears, and five levels of assistance. Action even offered a five-year warranty on the frame and a two-year warranty on the battery.
However, there are some real drawbacks. The V-brakes require considerable pressure to be effective, and the steel frame makes the bike considerably heavier. As with most bikes purchased online or at a big-box store, it’s difficult to find a local bike shop willing to perform maintenance or order specific replacement parts.
Comparison: Wayscral E200 vs. Carratt E-Motive
| Criteria | Wayscral E200 | Carratt E-Motive |
|---|---|---|
| Range (estimated) | ~40–50 km | 80–120 km (reported) |
| Battery | Visible, limited capacity | Integrated into the frame |
| Speeds | Varies by model | 7-speed |
| Brakes | V-brakes / brake pads | V-brakes |
| Frame material | Steel | Steel |
| Warranty | Manufacturer's Standard | 5 years for the frame / 2 years for the battery |
| After-Sales Service / Local Maintenance | Difficult | Difficult |
Pros and Cons of Buying an E-Bike from Action
✅ The Benefits
- Affordability: Electric vehicles are finally becoming affordable for those on a tight budget.
- Well-suited for recreational use: for occasional rides in good weather, these bikes are perfectly adequate.
- Basic equipment included: lights, fenders, and a rack—you can start riding as soon as you receive it.
- Return Policy: Action is known for its accommodating customer service, which minimizes the risk if you're disappointed with your order.
❌ The downsides
- Limited service and maintenance: Many bike shops refuse to service bikes sold at big-box stores due to a lack of compatible parts. Read our article on the drawbacks of e-bikes to learn more.
- Batteries that age quickly: Low-end batteries lose their capacity more quickly, gradually reducing actual battery life.
- No test ride possible: you have to feel a bike for yourself. Buying one online or from a catalog without being able to adjust it to your body type is a real risk.
- Heavy weight: Steel frames make the bike considerably heavier, making it difficult to handle without electric assistance.
Who is this really for?
The honest answer is that it depends entirely on your profile.
If you ride 30 km a day in all kinds of weather to get to work, an entry-level e-bike bought from a discount retailer is probably not the right investment. For this type of use, established brands with a reliable service network—available as refurbished models at a reduced price—will make a difference in the long run. Check out our selection of the best electric city bikes to help you decide.
Whether you're a casual cyclist, a student looking for an affordable way to get around campus, or simply curious to try out an e-bike without spending thousands of euros, an Action bike might be a sensible option—as long as you're willing to accept its limitations.
Want to learn more before you buy? Our comprehensive guide to choosing an e-bike will help you ask the right questions.
The Sneaky Alternative: refurbished E-Bikes
There is a third, often overlooked option: refurbished e-bikes. For a price comparable to some Action models—or even slightly higher—you can purchase a genuine brand-name e-bike that has been serviced by certified technicians, comes with a warranty, and can be returned within 14 days.
At Upway, for example, you'll find refurbished Wayscral bikes —the same brand sold at Action, but thoroughly inspected and backed by a one-year warranty. You'll also find a wide selection of refurbished entry-level e-bikes at affordable prices, featuring significantly more reliable components.
For those on a really tight budget, refurbished Btwin (Decathlon) bikes are a great place to start: a well-known brand, parts available everywhere, and an accessible service network. And if you're still wondering how much an e-bike really costs, our article covers everything you need to know.
💡 In summary
An Action e-bike is a viable option for light, recreational use, provided you have realistic expectations regarding its lifespan and maintenance. For more intensive daily use, a refurbished e-bike —available from Upway a warranty and service—offers much better value in terms of quality, durability, and price over the long term.
FAQ
Are Action's electric bikes good quality?
For light or recreational use, their quality is acceptable. However, they use simple components that wear out more quickly with intensive or regular use.
Who is an e-bike purchased from Action intended for?
For casual cyclists, students, and anyone who wants to try out an e-bike without a major investment. It’s not the right choice for daily commuters who need reliability and responsive customer service.
What are the main drawbacks of an Action e-bike?
After-sales service and maintenance are complicated (parts are hard to find at most bike shops), it's impossible to test ride the bike before buying it, and the battery loses its capacity faster than those of established brands.
What is the best alternative to an Action e-bike?
A refurbished e-bike, available at Upway, often offers better value for money over the long term: professional inspection, a one-year warranty, and parts available at your local bike shop.
Can you find refurbished Wayscral products at Upway
Yes. Upway Wayscral e-bikes that have been inspected on more than 20 points by certified technicians. You get the same brand, but with a warranty and support in case of any issues. Check them out in the Wayscral Upway collection.
Dieter Devriendt
Published on June 15, 2026 · 7-minute read
A journalist with a passion for cycling, Dieter writes under the motto “we write, we ride.” He shares his expertise to help cyclists make the best choices, both on the bike and in the store.