Accell Trade-In Partnership

Accell × Upway Trade-In Campaign · July 1 – August 16

Give your old bike a new lease on life:

Up to €500 trade-in bonus

Accell and Upway e-bike trade-ins into a real selling point: up to €500 off for your customers, with no effort on your part.

Offer to trade in electric bikes with Upway—we'll take care of the rest.

Become a partner for free

Accell × Upway Trade-In Campaign · July 1 – August 16

More new car sales with a trade-in bonus of up to €500

Accell and Upway e-bike trade-ins into a selling point: up to €500 off for your customers, with no hassle for you. Offer e-bike Upway with Upway —we’ll take care of the rest.

Become a Partner for Free

The Offer: Up to €500 in additional benefits at the time of sale

From July 1 to August 16, 2026, back-to-school will be your best in-store selling point.

When a customer trades in their old e-bike and purchases a new Accell e-bike, two bonuses combine to create an unbeatable offer, which is deducted directly from the price of the new bike.

Participating Brands

The trade-in value and the Upway bonus Upway deducted from the purchase price of a new bike in the form of store credit and cannot be paid out in cash.

The Accell bonus, which can be up to 500 €, is awarded when you purchase a new electric bike from a participating Accell brand. The amount varies depending on the bike’s purchase price. You can find details on the different tiers in the FAQ.

Key Points at a Glance

Which bike brands are eligible for trade-in?

Upway used e-bikes from over 300 brands, regardless of their origin. Therefore, the used bike your customer returns does not necessarily have to be an Accell brand.

However, the Accell bonus, which can be up to 500 €, applies to the purchase of a new electric bike. The bike must be one of the participating Accell brands: Sparta, Lapierre Koga, or Batavus.

Are electric bikes the only ones that can be traded in?

Upway in electric bikes and exclusively buys electric bikes. This rule applies generally and is not limited to this transaction.

Traditional bicycles without electric assistance are not eligible for the trade-in program.

What are the criteria for trading in electric bikes?

The trade-in value and eligibility of a bike are determined in less than 60 seconds using the Trade-In Tool, based on the brand, model, model year, and condition of the bike.

With this tool, you and your customer can immediately find out whether Upway the electric bike for trade-in and at what price.

How is the €100 trade-in bonus deducted?

Upway bonus is added to the estimated trade-in value of the used bike. These two amounts are deducted directly from the purchase price of the new bike in the form of a credit and cannot be paid out in cash.

Throughout the duration of the promotion, the amount displayed in the Upway tool already Upway the €100 trade-in bonus. You don't need to take any additional steps.

Upway will pay you the trade-in value for your used bike Upway it has been received and inspected.

How is the Accell bonus of up to 500 € applied?

You provide the Accell bonus directly to your customers when they purchase a new electric bike. The amount of the bonus depends on the bike’s purchase price:

Starting at €2,000 → €200 off

Starting at €3,000 → €300 off

Starting at €4,000 → €400 off

This bonus applies to all electric bike models and all model years from participating Accell brands.

You will then be reimbursed by Accell. To do so, please provide proof of purchase that includes the retailer's name, the brand purchased, the model, the invoice amount, and the date of purchase.

In Germany, supporting documents must be sent to the following addresses:

Batavus → callcenter@winora.be

Lapierre, Koga → sales@ghost-bikes.be

Ideally, the discount granted should be clearly indicated on the invoice provided.

What isUpway

Upway one of Europe's leading platforms specializing in refurbished electric bikes. Every bike we receive is inspected by certified mechanics and then refurbished professional standards.

How the Trade-In Process Works with Upway

Calculate the trade-in value

Determine the trade-in value in less than 60 seconds using just 5 pieces of information, right during the sales consultation.

Resume

The trade-in value is deducted directly from the price of the new e-bike. The customer leaves immediately with their new bike.

Schedule a pickup

Upway your used bike for free at your store. No storage or logistics to worry about on your part.

Receive payment

Once the bike has been received at an Upway center Upway UpCenter), the guaranteed amount will be deposited into your account.

Sign up with no obligation and start offering e-bike trade-ins at your bike shop.

Become a Partner for Free

Would you prefer a personalized conversation?

The Resurgence of E-Bikes: A Powerful Sales Driver

Real prices. Instantly. Guaranteed.

We use current market data to determine the optimal trade-in price. You can immediately see the amount you can offer your customer and the price we guarantee for the bike.

How to Take Advantage of the Economic Recovery

→ More completed sales

Customers are more likely to buy a new electric bike when they can easily trade in their old one. A trade-in program helps you convince buyers who are still on the fence.

→ Risk-free

We'll buy your bike back at the guaranteed price. You don't have to sell it yourself on classifieds sites, or store or repair it.

→ No hidden fees

No renegotiation. No setup fees, no monthly subscription fees, no commissions. You pay nothing.

→ Fast collection and payment

We’ll pick up the bike within 2 days. You don’t have to store anything, and you’ll receive your payment just a few days after we receive it.

Adopted by leading retailers and brands in the BE/NL region

1.500+

Trusted Partners

300+

Brands Acquired

100.000+

Refurbished E-bikes

8

UpCenters

What are the benefits ofUpway

Sell the bike yourself

Acquisition by a wholesaler

Instant Price Estimate

X

✓

Guaranteed Purchase Price

X

Variable

✓

Free Pickup

X

✓

Over 300 accepted brands

X

✓

No storage, no repairs

X

-

✓

Installation Fees

-

Variable

0 €

Who is Upway

Upway founded in Paris in 2021 by Toussaint Wattinne and Stéphane Ficaja with a simple idea: rather than letting used electric bikes sit unused in a basement or garage, we buy them, professionally refurbish them at our own UpCenters, and then resell them through our platform.

Our goal: to get one million electric bikes on the roads by 2030.

FAQ on the Resumption

What isUpway

Upway Europe's leading platform for the refurbishment and trade-in of electric bikes. Founded in 2021, it has more than 4,500 partner stores and attracts 1.5 million visitors per month.

Which electric bikes are eligible for trade-in?

Only electric bicycles in working condition will be accepted, provided they are complete and the motor operates in all modes. Signs of wear and tear are not a problem. Speedbikes must have a valid COC.

What supporting documents are required?

None. Proof of purchase is optional. Only certification is required for speedbikes.

How is the price determined?

The price depends on the model, condition, mileage, demand, and season. Refurbishment costs are already included in the calculation.

How does the collection work?

Pickup is free and can be scheduled directly through the tool. E-bikes are picked up either packaged or, in the case of cargo bikes, for example, unpackaged.

How is payment made?

After receiving and inspecting the bicycle, we will promptly transfer the guaranteed amount to the specified account, with no renegotiation.

What are the benefits for resellers?

You can easily turn your customers' old e-bikes into new sales, regardless of the brand or condition, without any extra effort.

How do I get started?

Right away. The tool is free to use, with no contract and no minimum volume. All you have to do is sign up, list the bikes you want to trade in, and invoice us directly.

Ready to offer trade-ins for electric bikes and boost your sales?

Sign up with no obligation and check the current trade-in values for over 300 brands right away.