Upway joins forces with 6 artists to create a unique capsule collection
Bikes that are as durable as they are fun to ride and beautiful to look at
During European Mobility Week, Upway is offering for sale a collection of six electric bikes donated to new by six renowned artists from Belgium and the Netherlands.
Electric bikes are adorned with graphic elements: designed, painted, handmade or printed. They are not only aesthetically responsible, but also functional and have a waterproof coating. So you can enjoy your electric bike in any weather conditions.
All proceeds from this collection will be donated to two organizations that promote bicycle mobility.
The Artists
Brecht Vandenbroucke
"The fact that each electric bike refurbished is different, like each person, pleases me a lot. From a distance, the electric bike looks abstract, but when you get close to it, you discover a real pictorial world. I applied a water-repellent coating to the frame so I can enjoy a nice bike ride in any weather."
Eva Mouton
"I drew a multitude of things that make me happy and printed the illustrations as water-resistant stickers. The butterflies, pineapples, plants and seahorses remind me of a cabinet of curiosities. I used colors that match the turquoise blue of the bike. This bike will put a smile back on your face, even when it rains in the winter. "
Loulou João
"As a digital artist, this is an incredible opportunity to create something tangible. My frog is a mischievous mobility companion that radiates happiness and joy. By using old newspapers and water-repellent glue to make papier-mâché coated with a waterproof rubber coating, I've transposed the sustainable vision ofUpway into my concept."
Straatletters
"My design pays homage to the setting sun. The pink and yellow tones of the waterproof paint evoke the sunset. I like to ride my bike in the evening. Riding my bike in the late evening is a kind of therapy and meditation. The sound of the wheels turning puts you in a soothing trance."
Floor van het Nederend
"When I was asked to use a bicycle as a medium to express my art, I could hardly hide my enthusiasm! I was inspired by nature, evoking the freedom that a bicycle can offer when you set out to discover all its riches. I wanted to make a nod to our beautiful nature by painting plants on the bike with waterproof paint."
Saša Ostoja
"I'm delighted to have had the chance to personalize a refurbished bike with beautiful snake designs made using a water-resistant marker. It invites people to come and have a closer look at the electric bike. And it's not only beautiful to look at, but also affordable and in perfect condition. Upway had a great idea to combine functionality and aesthetics."
Electric bikes for a good cause
All proceeds from the six limited-edition customized electric bikes will be donated to two good causes that share Upway 's vision of sustainable mobility by bike: Fietsersbond vzw and the Dutch Cycling 4 Climate Foundation.
Through their annual "Bike for Life" action, the Belgian Cyclists Association encourages people to raise funds by riding their bikes to make cycling accessible to all.
The Cycling 4 Climate Foundation brings cyclists together on recreational bike rides to raise awareness and take action on global warming.
Why buy your electric bike refurbished with Upway ?
The electric bikes offered by Upway undergo a 20-point inspection and professional reconditioning. The result: you buy an affordable bike whose quality is guaranteed.
And by extending the life of existing electric bikes, you reduce the footprint of electronic waste.
